Performance Monitoring & Optimization
Track publisher metrics, analyze campaign performance, and implement optimization strategies.
Step 1
Access Performance Dashboard
Navigate to the main analytics dashboard to view publisher performance.
- Go to Reports → Performance (Default)
- Select date range: Today, Yesterday, Custom
- Filter by: Timezone, Campaign, Country, Traffic Source
Step 2
Monitor Key Metrics
Track essential performance indicators for each publisher.
- Clicks: Total traffic volume
- Conversions: Approved actions
- Conversion Rate: CR% = Conversions/Clicks
- Revenue: Total earnings generated
- EPC: Earnings Per Click
- Quality Score: Based on conversion approval rate
Step 3
Identify Top Performers
Recognize and analyze successful publishers.
- Sort by Highest Revenue
- Check Best Conversion Rates
- Identify Most Consistent performers
- Note High Volume publishers
Action: Consider bonus incentives for top performers.
Step 4
Spot Underperformers
Identify publishers needing improvement or intervention.
- Flag Low Conversion Rates (below 1%)
- Monitor High Click, Low Conversion patterns
- Check Declining Performance trends
- Identify Quality Issues (high rejection rates)
Step 5
Optimization Strategies
Implement improvements based on performance data.
- Payout Adjustments: Increase for good performers, decrease for poor
- Campaign Recommendations: Suggest better-fitting offers
- Traffic Guidance: Provide optimization tips
- Creative Testing: Suggest A/B testing different creatives
Step 6
Regular Reporting
Share performance insights with relevant stakeholders.
- Weekly Publisher Performance Reports
- Monthly Campaign Performance Reviews
- Quality Alerts: Notify of significant drops
- Success Stories: Share best practices